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TRENDACADEMY

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The best way to understand trends is
to find them for yourself.

We will train you to become a Trendhunter who is continually uncovering information on trends and the future for your business.

Over ten years we have accumulated the knowledge, the tools and the tips to identify trends. We share these insights in our Trend Academy with everyone who wants to see cultural changes in real time.

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PRIVATE TRAINING

Designed for companies who want to train a team of ten or more people behind closed doors.

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OPEN TRAINING

Designed for those who prefer to spend time with professionals from diverse companies with a range of perspectives – from entrepreneurs to executives and even students.

Find out about new dates:

Events
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TRENDCAMP

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Companies don’t need more files
filled with trend reports.

Get out of your office and come with us to identify the trends of your consumers and your industry, right where they’re happening.

Explore different locations in your city, whether you are in Mexico or elsewhere in the world. During the course of a day we will clue you in to tendencies while you spend time with people who specialize in trends such as trendsetters, early adopters and amplifiers.

Listen to analysis by Leonardo1452 Trendhunters while we take you on a tour.

Discover prized locations in your city where you could introduce your brand.

Participate in recreational activities that help you better understand trends.

If you are interested in a Trendcamp focused on a unique theme or trend,
let us organize it for you. Here are some suggestions:

The Base of the Pyramid

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Learn how cash-strapped sectors of society innovate with respect to their purchasing and consumption habits. From the structuring of informal employment to home customization.

Gen Z

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Get to know a generation that will soon enter adulthood with the purchasing power that will compel companies to modify their strategy to connect effectively with Millennials.

The New Masculinity

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There has been a lot of talk about modernizing gender roles, specifically women but what about the masculine role?

Homes of the Future

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Most of us live in cities and megacities. Living spaces are increasingly smaller in size. We are receiving immigrants who return to our countries – a never-ending procession of factors that reconfigure the spaces we inhabit.

Beauty 2.0

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We can’t deny that beauty standards have changed. Recognize the glorification of aging, and the inclusion of different cultures and sectors of the population as role models.

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SEMINARS

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Talking to you about trends

We prepare the content you need so that your work team, your clients or your media are informed of trends and the near future. They will be inspired and motivated to innovate.

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CONSULTING

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TRENDHUNTING & INNOVATION

Based on questions your brand has about the near future we will complete a diagnostic on your brand, research a specific trend, lead inspirational sessions, analyze data and also present new ideas for products, services and business models.

Bring your questions about the near future to us so that we can:

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Identify your brand archetype and discover how it drives innovation.

Not all brands do this in the same way – jump on board and let us show you how to use Near Future Thinking to track tendencies and ride a trend.

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Monitor a specific tendency that your brand is hunting.

Our portfolio includes a range of consumer products and services such as retail, wellbeing, homes, mobility, digital content, and more.

In an era where digital is the new norm and impressions are often fleeting, our information is at your fingertips whatever your preference, with deliverables available in print format, such as booklets.

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Sessions: Create and Conceptualize.

Trends have to be tangible, not just information-based. Use our Near Future Thinking Play Deck® to get in the game and visualize what your brand needs to do to get a jump start on trends.

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Digital Brailling®

We seek out, obtain and analyze data that target core functions related to your brand. We identify and review existing content and communications for opportunities to innovate.